Thomas D. Cook, a professor of sociology, psychology, education, and social policy at Northwestern University, criticizes education researchers’ reluctance to perform randomized experiments. He points ...

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...

New research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale, randomized experiments. Researchers from ...

In order to make smart decisions at work, we need data. Where that data comes from and how we analyze it depends on a lot of factors — for example, what we’re trying to do with the results, how ...

Narrator: In the era of big data, more and more companies are using experimentation to make decisions about business strategy. An e-commerce company might be wondering how additional product ...

Kluender, Raymond, Neale Mahoney, Francis Wong, and Wesley Yin. "The Effects of Medical Debt Relief: Evidence from Two Randomized Experiments." NBER Working Paper Series, No. 32315, April 2024.

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...