Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Adiant, the tech parent company to the Adblade.com ad network, plans to roll out a self-service retargeting tool allowing brands to pay for ads with a credit card or PayPal account. Ash Nashed, Adiant ...

Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising. The new Demandbase solution ...

Retargeting generated the highest lift in trademark search behavior at 1046% among six different media placement strategies and increased click-through rates, according to a recent study from comScore ...

The online travel search engine Kiwi.com wants to retarget users in a personalized way that’s ROI positive, said Mark Calzaverini, the company’s head of performance. “At the very least, we need to be ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

Twitter’s retargeting tool may shift major direct response ad dollars to mobile As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was ...

Marta Gaspar is a senior content marketing manager APAC at Remerge. In our previous piece, we touched upon the different reasons why you should run retargeting campaigns along with your UA. And ...

Criteo is transitioning from a cookie-dependent retargeting tool to a SaaS adtech provider. The decline of the retargeting revenue line is already priced into the company's valuation, while the growth ...