What higher ed data shows about SEO visibility and AI search

Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build ...
The Indianapolis Star

Data Study Shows That AI Search Engines Reference Different Sources Than Google

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – December 2, 2025 / Search Atlas / Analysis of 18,377 query pairs shows ...
Searchenginejournal.com

Data Shows How AI Overviews Is Ranking Shopping Keywords

BrightEdge’s latest research shows that Google’s AI Overviews are now appearing in ways that reflect what BrightEdge describes as “deliberate, aggressive choices” about where AI shows up and where it ...
CNET

AI Is Taking Over Your Search Engine. Here's What It's Doing and Why It Matters

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries

New data from BrightEdge offers insights on where Google is showing AI answers and which kinds of queries do not ...
USA Today

Data Study Shows That AI Search Engines Reference Different Sources Than Google

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...
Des Moines Register

Data Study Shows That AI Search Engines Reference Different Sources Than Google

The comprehensive study of 18,377 semantically matched query pairs reveals that AI-generated answers cite fundamentally different web sources than those appearing in search engine results pages (SERPs ...