Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

Once a long-told legend, now a reality, the Cereal Club has made its official return to campus. The Cereal Club was something ...

Yes, some consumers are clamoring for cold-pressed beet juice and quinoa chips. But that doesn’t mean they don’t also want Red 40, Blue 1 and Yellow 6. General Mills Inc., maker of Trix, the iconic ...

Silly rabbit, Trix are for '90s kids! General Mills will soon be serving up bowls of sweet, sweet nostalgia, as the company announced in a press release on Monday that Trix is bringing back the ...

CHICAGO (FOX 32 News) - There is a new silly rabbit hopping on the box of Trix Cereal. Meet Cinnabun - he's the winner of the "Real Trix Rabbit" contest. And now, Cinnabon will be featured on ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

Tony the Tiger, Toucan Sam, and Count Chocula are all familiar cartoon characters regularly used to sell cereal to kids. These cereals and other foods marketed to children are full of sugar and other ...