Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

The single market ensures the free movement of goods, services, capital and people. It facilitates everyday life, stimulates growth and boosts innovation. Established in 1993, the EU single market is ...

After it was announced with bells and whistles May 8, the European Commission’s Digital Single Market strategy met with considerable resistance. Threatening to dismantle territory-by-territory ...

Business representatives gave a jaundiced welcome to a new single market strategy designed to strengthen internal trade presented on Wednesday by EU Vice-President Stéphane Séjourné, following years ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

The Single Market and ease of trading across the EU is essential for businesses in the boating industry and must be further strengthened and the regulatory burden reduced. This is the objective of the ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...