Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 5 years old. This question has come up many times over the ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content ...

LAS VEGAS--(BUSINESS WIRE)--SciPlay, one of the world’s leading mobile gaming companies, today launched a month-long TV advertising campaign featuring Jerry O’Connell, actor and television host, to ...

Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads ...

App developers have taken to Twitter to voice concerns that Apple's new App Store ad slots regularly feature gambling apps. On Tuesday, developers began reporting that Apple's new ad spaces were ...