Dubai: The UAE has been ranked 10th globally in the Global Soft Power Index 2025. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, ...

China ranked second in Brand Finance’s 2025 Global Soft Power Index 2025 — behind the United States and surpassing the United Kingdom, Japan and South Korea. After a pandemic-era dip, market-driven ...

Moo Deng might seem to most people like just an adorable viral baby hippo, but to the government of Thailand, where she’s from, she’s a cultural ambassador and shining example of the country’s push to ...

China has surpassed the UK to rank second in Brand Finance's soft power index on perceptions of nation brands. Register for free to receive our newsletter, view leading trademark professionals in WTR ...

In an age where nations compete not only with arms or capital but with ideas, lifestyles, and credibility, Ayurveda, India’s millennia-old system of medicine, has quietly become an instrument of ...

Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

Power is the ability to get others to do what you want. That can be accomplished by coercion (“sticks”), payment (“carrots”) or attraction (“honey”). The first two methods are forms of hard power; ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...

Joseph Nye: ‘Soft power means that others want what the United States wants. It’s not just a question of whose army wins but of whose story wins’ - Alamy Joseph Nye, who has died aged 88, was the ...

In the 19th century, it was commonly said that “the sun never sets on the British Empire”. Even though a rejoinder was added by an unnamed Indian nationalist “because even God couldn’t trust the ...

Since the start of his second term, U.S. President Donald Trump has been dismantling the traditional channels of American soft power. The U.S. Agency for International Development (USAID) is no longer ...