Retail TouchPoints

Starbucks Revamps Loyalty Program, Plans to Open 400 Net-New U.S. Stores in 2028

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the program’s 35.5 million members.

Starbucks Tiers Back To Reward Loyal Coffee Lovers And Protect Margins

Looking to promote margins and profitability, Starbucks tiers will return from March 10 as the coffee giant continues its turnaround strategy and seeks to reward loyalty.
Restaurant Dive

Starbucks Rewards moves to a tiered structure

The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points more quickly.

Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members

Starbucks Unveils Reimagined Loyalty Program The updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members.

Starbucks Finally Fixes Its Most Annoying Feature: How to Make Sure Your Stars Never Expire Again

Starbucks’ Rewards program is what you’d expect. You earn points when you spend money, and you can redeem those points for free food or drinks. Oh, and you get a free drink on your birthday. It’s pretty simple, and while Starbucks has adjusted the redemption rate over the years, it’s mostly fine.

Starbucks says it has cracked its comeback. The COO, charged with executing the strategy, explains what's coming next.

Starbucks COO Mike Grams spoke with Business Insider to outline the next phase of the company's turnaround, including new AI and staffing initiatives.