In the depths of winter, sunscreen might not be top of many people's shopping lists. Yet it remains a staple in most ...

An ad for a tallow SPF has caused quite the conversation. A photo of a billboard for a beef-tallow sunscreen by a brand called Primally Pure has people doing a double-take. Along with a photo of the ...

In the depths of winter, sunscreen might not be top of many people’s shopping lists. Yet it remains a staple in most households, and many of us are encouraged to use it year-round. But sunscreen’s ...

A photo of a billboard for a beef-tallow sunscreen by a brand called Primally Pure has people doing a double-take. Along with a photo of the product, the ad reads, “Poison-free SPF with tallow. Next ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

For decades, sunscreen advertising has shaped beauty ideals, dictated how women’s bodies should look and reinforced social norms. Our recent study analyses historical and contemporary advertising ...