Fresno, Calif.? Until a couple of months ago, John Albidrez enjoyed most of his success in bass fishing using a particular brand and color of plastic worms. But the scale never lies. During a night ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Swimbaits have become a go-to bait for anglers vying to catch trophy largemouth bass across the country. The phenomenon began in Southern California, and more trophy size largemouth bass have been ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

Anglers can close their eyes, reach into a tackle box and any lure pulled out may catch black bass. Reese Jones at Hook Line and Sinker in Rogers said Alabama rigs, jerk baits, spinner baits, crank ...

It’s hard to say where Corey Sanden learned his valuable lessons about bait fish, how they look, how they swim and the secret to replicating all that in realistic plastic baits. Maybe it was when he ...

There are two major challenges in summer bass fishing on the TVA lakes. First is getting a bait down where they live in hot weather and keeping it there, at a speed that won't bore the angler to tears ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...