Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Microsegmentation is an essential element of a zero-trust security model. Here’s how businesses can get it up and running. In a world without perimeters, a zero-trust approach is critical for ...