With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

“Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe,” said Peter Stark, executive vice president of Veeva Data Cloud. “We look forward to ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The advertising landscape is experiencing a seismic shift. As the industry moves away from third-party cookies and privacy regulations tighten, brands are looking to find new ways to reach their ...

Most enterprises assume their governance systems are built for modern risk. Policies are mature. Controls are defined. Programs are resourced. Yet beneath ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...