The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Social media has been viewed as both the scourge of our times and a marker of salvation, connecting societies across the globe. This is unlikely to change anytime soon, as no matter how many ...

Some companies have recently retreated from diversity, equity, and inclusion initiatives. However, DE&I and inclusive marketing is not a box to check or a trend to abandon, but an evolving business ...

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

Noah Echols of The RMR Group talks about changes in the industry and what it takes to build an award-winning campaign. Noah Echols, vice president of customer experience, The RMR Group. Image courtesy ...

I pick up the thread from what started in 2020, with my first opinion piece on Campaign exploring the short-term solutions our industry had leveraged to address the challenges we grappled with in the ...

Where is the communications industry headed? How has it evolved and what does the future hold? Over the last few months, we have interviewed editors and communications industry leaders to get their ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming ...

Members of the Case Western Reserve University community are invited to the next CWRU Entrepreneurship Speaker Series for a roundtable discussion with Erica Labovitz, head of global marketing at LEGO ...

Trade Shows Are Important, She Says, But There’s Much More To Events, And Better Ways To Plan And Prepare In Order To Take Advantage Of Them. Event marketing is a useful tool, but few brands and ...

The only tools available when I started my career in marketing were email, direct mail, the telephone, a simple database and the infamous fax machine. The websites promoting our products were run by ...