Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

Silly rabbit, these Trix are for '90s kids. General Mills announced Monday that it is bringing back its classic Trix fruity-shaped cereal. "Trix cereal is beloved by our fans, and we heard loud and ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...

PHILADELPHIA -- Breakfast lovers will soon have a new option. Your favorite cereals will now come in oatmeal form. Beginning next month, you'll be able to get Lucky Charms, Cinnamon Toast Crunch, ...

Health and Human Services Secretary Robert F. Kennedy Jr. and the FDA announced a plan to phase out petroleum-based dyes in food by the end of 2026. Photo: Andrew Harnik/Getty Images States are ...