Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. A part of a wide range of updates to Google Shopping ...

The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

BENTONVILLE, Ark. - With rising prices on food and gas, customers have been cutting back on discretionary items like clothing. Walmart is hoping to attract more customers to its apparel by taking its ...

Google has rolled out its Virtual Apparel Try On tool in India. This tool will allow online shoppers to not just see the product on their phones or PCs but essentially visualise how billions of ...

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons ...

When you’re buying clothing, one of the most important considerations is how it will look on you. But it’s often hard to judge since it’s rare that the model wearing the garment represents you – ...

video: University of Missouri research shows consumers’ concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. view more While more ...

Saul Maslavi is CEO of Jovani Fashions, the famous designer of prom dresses, with thousands of wholesale partners across the country. With the rise of artificial intelligence (AI), the future of ...