Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

A big part of big data is about getting to know the customer better, and then using that information to make strategic business decisions. All too often, however, big data becomes just a collection of ...

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite of ...

A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

ChatGPT’s ability to deliver tailored responses is enhanced with user personas, allowing the AI to role-play specific characters. With this step-by-step guide, we’ll be diving into the intricacies of ...

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the ...

Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...