What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that ...

Sometimes customers can be a marketer's greatest asset in promoting a brand. User-generated content in the form of product and site reviews are a treasure trove of marketing information that can be ...

Paramount+ leaked documents reveal the streamer is planning a major move that might frustrate some subscribers.

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

User-generated content is just the start. Here’s why blending it with employee-generated content and creator-generated content brings the best results. User-generated content (UGC), employer-generated ...

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the growing demand for authentic, audience-driven media in digital marketing. The ...

In an attempt to court younger audiences, Disney’s ESPN is planning to add some user-generated content to its yet-to-be-named flagship streaming service, which will debut later this year. While the ...

Sega piqued interests and raised eyebrows last year when the company announced that it was making something it referred to as a “Super Game.” What a “Super Game” looks like was anyone’s guess since ...

Websense is acquiring Defensio, whose technology defends against spam and malware posted as comments to blogs, user forums and social-networking sites. Websense has acquired start-up Defensio for an ...