Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...

But although the notion that group solidarity leads inevitably to prejudice, animosity, and conflict is common, it is also incorrect and potentially dangerous. In our new book, the two of us argue ...