Another piece of nostalgia is returning to consumers. In an age where fast-food restaurants are bringing back menu items, one company is trying to hit the nostalgic soft drink market. REDCON1, a ...

Initially introduced in 1985 by the Rochester, New York-based Jolt Company, the eponymous beverage sought to differentiate itself from other colas with audacious, swaggering marketing. It promised to ...

Rise up, ‘80s kids: Jolt Cola is back! (Sort of!) For the folks in the audience who can still jump on a trampoline without calling in sick the next day, here’s a summary: Jolt Cola was a ...

Long before Monster, Red Bull and Celsius dominated the energy drink market, consumers chugged Jolt. The soda, which had twice the caffeine of other colas, was a mainstay on shelves in the late 1980s ...