Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

The programmatic industry has become incredibly introspective in its achievements. Vendors compete with vendors and exchanges compete with exchanges on the various aspects of what it takes to be ...