Multimedia and digital marketing software giant Adobe announced yesterday it is acquiring work management pioneer Workfront for $1.5 billion. The price reflects the growth that's currently being seen ...

Adobe Inc. today announced the general availability of Workfront Planning, a new update to its Workfront platform for marketing teams that helps centralize work, automate campaign planning and ...

Adobe said Monday that it has signed a deal to acquire marketing software firm Workfront for $1.5 billion. Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused ...

As enterprise marketing teams race to deliver compelling content across multiple channels faster than ever, announcements ahead of today's Adobe MAX conference focus on helping to streamline the work ...

Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities. Major marketing cloud providers have ...