Add Yahoo as a preferred source to see more of our stories on Google. Finding a signature fragrance takes time, patience, and dedication—unless you opt for a YSL fragrance. During our cursory research ...

Which YSL men’s cologne is best for you? Founded in 1961 in Paris, Yves Saint Laurent, more commonly known as YSL, has built a reputation for uncompromised quality, creativity and luxury. High-quality ...

To celebrate the one-year anniversary launch of YSL Beauté’s Libre Eau de Parfum, the luxury brand launched a celebratory project which spoke to the fragrance’s message of individual freedom. It ...

This season, Cartier, Yves Saint Laurent, Fragrance Du Bois and Gucci are some go-to luxury perfume brands that encapsulate the essence of the season with their unique, sophisticated blends. Here's a ...

Masculinity just got a new scent—and it smells like Shaboozey. Starring alongside Lil Nas X, Peso Pluma, Vinnie Hacker, and The Kid LAROI in Yves Saint Laurent’s latest fragrance project, the “A Bar ...

Launched in 2006, the L'Homme range by Yves Saint Laurent Beaute has been extended with a new refined and elegant fragrance. L'Homme, Le Parfum. The Yves Saint Laurent Beaute brand has defined the new ...

YSL Beauty asked not only one but two master perfumers, Anne Flipo and Carlos Benaïm, to create Libre Eau de Parfum. After seven years which involved over 1,500 variations to finalise its accords, ...

Add Yahoo as a preferred source to see more of our stories on Google. The campaign, titled “Free at Heart,” dropped last month and focuses on YSL Beauty’s best-selling Libre Eau de Parfum fragrance, ...

Freedom is a means of expression, and YSL Beauty knows there's no better way to express ourselves than through beauty and art. One year after the launch of Libre Eau de Parfum, the brand is ...

'The Voice' judge will appear only in digital campaigns. By Shira Karsen, Billboard Rock star heartthrob and The Voice judge Adam Levine has just been named YSL Beauty’s fragrance ambassador for their ...

“It’s a state of mind,” continued Nathalie Durán, YSL Beauté’s deputy managing director. To underscore that point, Brit Kate Moss was chosen to bring her brand of je ne sais quoi to the Parisienne ...