BMW of North America has introduced a personalized smartphone application for its Roadside Assistance service in the United States. BMW Roadside Assistance is included as part of BMW Ultimate Service ...

A BMW driver noticed a low-coolant warning light and called the automaker's customer service line. After a few moments, a video chat window opened on the customer's smartphone and they were able to ...

BMW of North America today announced that 2009-on BMW vehicles (excluding X3) will feature its unique "Risk of Severe Injury" calculation when equipped with the BMW Assist system. If an accident ...

To the disappointment of some Europeans, the new iPhone application for its Roadside Assistance service has been launched by BMW Motorrad for its North American division only. The new app comes ...

Venture capitalists have shown a healthy appetite for the automotive assistance market -- i.e., those connecting drivers with providers that can change a tire, tow a vehicle, jump-start a battery, or ...