The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...
'It’s meant to enhance the play experience and add to the fun' ...
The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...
LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...
Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.
The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...
Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...
Stockhead on MSN
Inside Lego’s long game to save imaginative play
The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...
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