A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Forbes contributors publish independent expert analyses and insights. Neuroscientist and CFO/COO's career and leadership playbook If you have logged into any of the major social media platforms like ...

Throughout seemingly the entire offseason, the Seattle Seahawks' quarterback situation has been under the microscope. Yardbarker recently went through each team's backup quarterback situation and gave ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

As kids growing up, some of us may remember our parents warning us not to let people influence our decisions or compromise our morals to please others. However, the desire to fit in with the cool ...