Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...
For supermarket groups, private label has become a strategic asset rather than a price weapon. Control over formulation, sourcing, pricing and shelf placement allows retailers to protect margins while ...
An aisle in a Food Lion grocery store in Grovetown, Georgia, United States, 18 January 2021. Credit: Billy F Blume Jr / Shutterstock.com The biggest conundrum for CPG companies operating in the US ...
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