Programmatic advertising has revolutionized how businesses connect with their customers and has enabled marketers to target specific audiences precisely and at scale. In this time of doing more with ...

NBCUniversal is kicking off the new year with a programmatic progress report during CES in Las Vegas this week. Two years since NBCU began serving programmatic ads on Peacock, about 30% of Peacock ads ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo ...

MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many ...

NEWPORT BEACH, Calif., Feb. 12, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”) a global leader in creator-powered commerce, today announced the launch ...

Some 32% of marketers plan to bring programmatic buying in-house, and more than 50% of marketers and agencies believe this complex job will ultimately become the responsibility of the brand. Most ...