USA TODAY exclusively reveals the T-Mobile Super Bowl commercial with the Backstreet Boys, plus the guys chat about the ad and the big game.

In news highlights, Texas set a record for school choice enrollment; Leon Heights Elementary School celebrates its 70th ...

Hiroto Ogiwara of Japan has topped qualifying for men’s big air as snowboarding kicked off at the 2026 Winter Olympics.

Super Bowl 55 was a year into a global pandemic and a month after Jan. 6. What's changed in big game ads since?

Wisconsin coach Luke Fickell isn’t receiving the one-year contract extension that Badgers coaches typically receive on an ...

If Bennett Scheffler is going to follow in his father's footsteps one day as a professional golfer, he's getting in some ...

Florida football coach Jon Sumrall joked about bringing Tim Tebow back via a temporary restraining order, highlighting the confusion over lawsuits challenging the NCAA's eligibility rules.

Several Alabama universities, earned global recognition in TIME magazine's 2026 ranking of the World's Top Universities. Here ...

Jeep's new ad is wacky and high-production, but the company is not airing it during the big game. Instead, it hopes to catch eyes on social media.

The 2026 Winter Olympics in Milano Cortina have already begun, with early events and Team USA women's hockey. Find out when ...

A look back at past winners conjures up images of catchphrases long since past, or superstars unwittingly brand-building while telling a 30-second story. Budweiser, last year's winner, turned back to ...

Turning Point USA, a conservative organization founded by the late Charlie Kirk, announced the lineup for its “All-American ...