Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...
AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.
The billboard effectively becomes a “content studio” that produces viral clips. AR add-ons, QR codes, lenses or Web-based ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
Advertisers looking to get in on the action during Paramount’s UFC debut later this week will have a new option for ...
In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.
Adswerve, a leading data, media and tech consultancy, today announced it helped a trusted wealth and savings platform, Betterment, increase conversions of new, high-value customers by 66% while ...
Overview AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...
It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent ...
WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system ...
Pubstack today (22nd January, 2026) announces a major partnership with Orange Advertising, which has selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and ...
Circana also warns that the growing use of AI and cloud-based systems is driving up energy costs for data centres and media ...
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