Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...
Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...
Customers fear the AI slopocalypse has finally come for Texas' favorite grocery store.
We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be next?
The key will be to ensure the new retail experiences are better and more efficient without inadvertently bungling the ...
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The ads affair: How the ad industry has changed and is changing
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...
Adobe is mispriced at 15x earnings, with AI disruption fears disconnected from its record FY2025 results and durable competitive advantages. ADBE’s model-agnostic AI strategy will create deep workflow ...
Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...
Texas Attorney General Ken Paxton released his first television advertisement featuring AI-generated versions of John Cornyn ...
Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...
As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...
What’s in a name?” That which we call a good, by any other name, would it be as valuable? Conceiving a trademark is much like ...
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