Why do we avoid getting our hopes up? I suggest that this is because affect is attached to our meaningful goals, as ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. Do you ever find yourself making a decision that you not ...

As newborns, we are prewired to satiate our hunger for “affect,” which in psychology means the experience of feeling or emotion. Affect hunger is the cosmic glue that binds the newborn to their mother ...