Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing UltraSharp’s professional credibility to make premium easier to understand and ...
The annual CES event has indicated the investments in product design the hardware players have made to encourage customer upgrades ...
The path to the corner office has long followed a familiar pattern. Start at the bottom, learn the business from within, and ...
"What we've learned over the course of this year, from a consumer perspective, is they're not buying based on AI." ...
After relaunching its Area-51 brand with a new 16-inch laptop in 2025, Alienware is teasing two new laptops at CES 2026 in an ...
That's not to say the new AMD-powered Alienware Area-51 range isn't impressive, but the cheapest models showcased at CES 2026 ...
Dell's Alienware brand is here at CES 2026, and the biggest highlight is in Alienware's upcoming laptops. Alienware's revived ...
ET BrandEquity on MSN
Dell bets on India as key high-growth market, eyes AI PCs and wider retail push
Dell Technologies is targeting India's growing market by enhancing local manufacturing, expanding its retail network, and ...
Alienware didn’t hold back at CES 2026. The company lifted the curtain on refreshed 16X Aurora and 16 Area-51 laptops, and ...
I am at CES 2026, where Dell's gaming arm, Alienware, has teased a new portfolio, unveiled anti-glare OLEDs, and introduced ...
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More from CES 2026 live: all the news, announcements, and innovations from the show floor and beyond
The AMD Ryzen AI Halo is built with Ryzen AI Max Plus series processors and is “capable of running up to 200 billion ...
Looking for a laptop that offers a balance of performance and affordability, making it ideal for casual and mid-range gaming ...
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