NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance NEW YORK, Jan. 21, 2026 ...

NEW YORK - Paramount announced Wednesday it will offer programmatic buying for commercial ad units during live sporting events on Paramount+, beginning with UFC® 324: GAETHJE vs. PIMBLETT on January ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory BOSTON, Jan. 13, 2026 /PRNewswire/ -- America's Test Kitchen (ATK), ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory With distribution now live across major CTV and FAST platforms, ATK ...

LAS VEGAS — The DirecTV Advertising arm of direct broadcast satellite provider DirecTV used a venue presented by a comrade-in-arms in the fight against broadcast media on Capitol Hill to share that it ...

Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...

One of the most common use cases to have come out of new-age AI models is to power natural language search and find files and other information quicker and faster. There are already several companies ...