Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...

Side-blotched lizards probably don’t call the game that, but they play a version of it anyway. A new study explains the hidden biology that makes this possible. By Carl Zimmer If you live in the ...

Store loyalty programs have evolved beyond simple punch cards. Engaging with your favorite store these days can involve tracking rewards points in a spreadsheet to determine how to get the maximum ...

Jonah Kaplan is an award-winning journalist who has built a strong reputation for his balanced reporting, thoughtful interviews, and deeply researched coverage of high-impact issues affecting the ...

Rock-paper-scissors is usually a game of psychology, reverse psychology, reverse-reverse psychology, and chance. But what if a computer could understand you well enough to win every time? A team at ...

ROCHESTER, N.Y. — The New York State Department of Environmental Conservation launched a campaign called “Don’t Be Salty, New York!” to encourage people to use less rock salt this winter. The ...

I’m sharing my favorite beginner tips for helping young kids, especially new 3-year-olds, start using scissors with confidence. I break down how to encourage proper grip, introduce cutting motions ...

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Geothermal energy accounts for only 0.4 percent of the U.S.’s energy output, but by using a technique known as “superhot rocks,” that number could skyrocket. This process uses fracking technology to ...

Python has become one of the most popular programming languages out there, particularly for beginners and those new to the hacker/maker world. Unfortunately, while it’s easy to get something up and ...