@bethechange.branding on Instagram: "This is the true story, told by its true creators, about the brand LOCO. Let us step inside this fascinating journey. Literature and history have always shaped style and culture, defining visual codes and mental concepts. These directions are transformative, capable of becoming immersive experiences through new forms of expression. The LOCO restaurant packaging design succeeds in doing exactly that — embodying one of the most mysterious, luxurious, and profou