Sathy - Go-To-Market Strategy Expert in UK on Instagram: "In 1985, Ford launched a clever ad for the Escort, promoting its “5-mph bumpers” - thick, energy-absorbing steel bars engineered to survive low-speed impacts up to 8 km/h with zero body damage. This innovation aligned with U.S. Federal Motor Vehicle Safety Standards (FMVSS 215), which required cars to endure 2.5–5 mph collisions unscathed. The Escort’s bumpers helped drivers avoid $400–$600 repair costs common for minor scrapes, making th