Conformity Bias - Ethics Unwrapped

Factors that influence obedience and conformity

Types of Conformity

This classic video from Candid Camera illustrates the power of social conformity in an elevator. In this video, people (naive participants) copy the awkward wall-facing behavior of other people in the elevator (confederates of the TV show). Of course, these videos are just anecdotal evidence, so we should be a bit skeptical about how strong this effect really is. (How many people did *not* conform?) So here's an opportunity for replication: The next time that you enter an elevator with a group o