RFM Analysis Video Tutorial
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YouTubeCCS Fundraising
RFM Analysis Video Tutorial
View this step-by-step guide for how to perform an RFM analysis, instructed by Jessica Roberts, Director of Data Insights and Client Engagements at CCS. This video is made for nonprofits who are looking for ways to understand their donor data using gift recency, frequency, and monetary value. For questions about the process or donor analytics ...
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