How LEGO Almost Died (And How Star Wars Saved It)
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YouTubeBusiness and Brand Stories
How LEGO Almost Died (And How Star Wars Saved It)
In 2003, LEGO was nearly bankrupt. They had lost their way, making weird toys that kids didn't want. 🧱 But a risky decision to license Star Wars characters and listen to their fans turned everything around. Here is the inspiring comeback story of the world's most popular toy. #LEGO #StarWars #BusinessSuccess #Marketing #Toys
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Lego Death Star Build
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